Legal
Privacy Policy
Effective Date: August 5, 2026 · Last Updated: August 5, 2026
Matthew Hayes Realty ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website matthewhayesrealty.com or use any of our services, including our TikTok-integrated tools.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our services.
1. Information We Collect
We may collect the following categories of information:
- Personal Identification Information: Name, email address, phone number, and other contact details you voluntarily provide.
- Property Inquiry Data: Property preferences, saved listings, search history, and inquiry submissions.
- Device & Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages.
- Social Platform Data: If you interact with us via TikTok or other social platforms, we may receive limited profile information as permitted by those platforms.
- Communications: Messages, emails, or other correspondence you send us.
2. Cookies and Analytics
We use cookies and similar tracking technologies to enhance your experience on our site.
- Essential Cookies: Required for core site functionality such as session management.
- Analytics Cookies: We use tools such as Google Analytics to understand how visitors use our site. These tools collect anonymized data including page views, session duration, and traffic sources.
- Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.
You may control cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.
3. How We Use Your Information
We use the information we collect to:
- Respond to property inquiries and provide real estate services
- Send property listings, market updates, and newsletters (with your consent)
- Improve our website, tools, and user experience
- Analyze usage patterns and optimize our services
- Comply with legal obligations and enforce our terms
- Detect, prevent, and address technical issues or fraudulent activity
4. Third-Party Integrations
Our services may integrate with third-party platforms and services, including:
- TikTok: For content sharing, lead generation, and social engagement. TikTok's own privacy policy governs data collected through their platform.
- Google Analytics: For website analytics and performance tracking.
- Email Service Providers: For sending transactional and marketing emails.
- MLS/Listing Services: For property data and listings.
- AWS (Amazon Web Services): For secure cloud hosting and infrastructure.
These third parties have their own privacy policies and we encourage you to review them. We do not sell your personal data to third parties.
5. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal data ("right to be forgotten").
- Portability: Request transfer of your data in a machine-readable format.
- Opt-Out: Unsubscribe from marketing communications at any time.
- Restriction: Request that we limit processing of your data in certain circumstances.
To exercise any of these rights, please contact us using the details below.
6. Data Security
We implement industry-standard security measures to protect your information, including:
- HTTPS encryption across all pages and data transmissions
- Secure cloud infrastructure hosted on AWS with access controls
- Regular security reviews and vulnerability assessments
- Limited employee access to personal data on a need-to-know basis
While we take reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. When data is no longer needed, we securely delete or anonymize it.
8. Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: